MillerCoors LLC has ended the long run of the Zima malt beverage.
Chief Marketing Officer Andy England told the Associated Press that the decision was “due to weakness in the ‘malternative’ segment and declining consumer interest.”
Zima has ended production as of October 10, but distributors can get their hands on the product’s remnants until the end of the year.
Distributors are being asked to stock Sparks on store shelves to replace Zima.
Zima means “winter” in many eastern European languages. The brand of lightly-carbonated beverage came from Coors in 1993 and remains a symbol of 90s pop culture.
And so much for Babylon 5, which had references to Zima, despite being set in the year 2259.