Well … that’s … different.
The Ball Corporation is supplying their new 16-oz. Alumi-Tek aluminum bottles to Miller Brewing Company for Miller Lite.‚
It looks odd, but the resealable bottles have a wide-mouth opening, the company says they are quick to chill and are 100 percent recyclable.
“The great taste of Miller Lite gets even better when it’s enjoyed from our new aluminum pint,” said Grant Leech, vice president of marketing for Miller Lite. ‚ “This package drinks like a bottle and cools like a can to deliver an invigorating taste experience.”
The Miller Lite aluminum pint will be tested throughout much of the Midwest and South through the end of the year. ‚ Test markets for the Miller Lite aluminum pint are Alabama, Arkansas, Dallas, Florida, Houston, Illinois, Indiana, Kentucky, Louisiana, Michigan, Minnesota, Mississippi, North Carolina, North Dakota, Ohio, South Carolina, South Dakota, Tennessee, Virginia and Wisconsin.
The Miller Lite aluminum pint is intended for off-premise retailers, with a focus on convenience stores. ‚ The package will be sold as part of a nine-pack.
This is all in an effort to show off these new bottles, which the company hopes will have applications with soda, juice, energy drinks (definitely a good bet) and other alcoholic beverages.