Great catch by Gawker Wednesday after a Bloomberg editor accidently pushed the “go” button, sending a pre-prepared obituary of Apple founder Steve Jobs.
Bloomberg quickly retracted the obituary, but the damage was done Aug. 27
(Bloomberg) â€” An incomplete story referencing Apple Inc. was inadvertently published by Bloomberg News at 4:27 p.m.
New York time today. The item was never meant for publication and has been retracted. — Editor: Joe Winski, Cesca Antonelli
For more info, you’ll have to check out Gawker’s great work, but here’s a little snippet:
And here’s who they’d call for comment:
JOB, (sic) STEVE. APPLE FOUNDER, TECH VISIONARY. UPDATED AUGUST 2008
HOLD FOR RELEASE – DO NOT USE – HOLD FOR RELEASE – DO NOT USE
Steve Jobs’s birthday: Feb. 24, 1955
BIO UPDATED AS OF 2008, by Connie Guglielmo
APPLE PR CONTACTS: Katie Cotton – -redacted- and Steve Dowling: -redacted- or -redacted-
People to contact for comment:
– Apple co-founder Steve Wozniak: -redacted-
– Jon Rubinstein, former head of Apple’s iPod division. He’s now
chairman at Palm. Contact Lynn Fox in PR.
– Heidi Roizen: venture capitalist who once dated Jobs: -redacted- or -redacted-. Heidi knows a lot of Silicon
Valley insiders and may put us in touch with others, including
A.C. Mike Markkula, the first VC to back Apple.
– Larry Ellison of Oracle (one of his best friends); contact
Deborah Hellinger in Oracle PR. -redacted-, -redacted-
– Jerry Brown (personal friend) and California AG. Try GARETH
LACY at -redacted- IN OAKLAND; -redacted- CELL, -redacted- or press office: -redacted-
– Al Gore: member of Apple’s board of directors
– Bill Gates: Microsoft was among the first developers of Mac
– Bob Iger at Disney: who bought Pixar from Jobs
– Eric Schmidt, CEO of Google and member of Apple’s board. Send
note to -redacted- or try David Krane: -redacted- or -redacted-
– Paul Otellini, CEO of Intel Corp. (Apple began using Intel
chips in its Macs in 2006). Contact Tom Beermann: -redacted- or
Bill Calder on -redacted-. Both in Intel PR
– Scott McNealy, co-founder of Sun Microsystems. Contact Shawn
Dainas in PR: -redacted-
– John Lassiter and Ed Catmull: Pixar-nee-Disney executives. Try
Zenia Mucha, -redacted- or Jonathan Friedland, -redacted-, in
corporate PR at Disney.
– Guy Kawasaki, one of the first Apple evangelists. -redacted- or -redacted-
– Nolan Bushnell, founder of Atari, who bought an early circuit
board for the game Breakout from Jobs and Wozniak. (pr is being
handled by his daughter, Alisa Bushnell. her cell is: -redacted-; work is -redacted- work/message;-redacted-)