One of Blast Magazine’s oldest friend websites, Blogcritics, and the site we generally compare ourselves to in terms of coverage area, was recently bought by blog-media giant Technorati. Below is the official release:
San Francisco, CA, August 26, 2008 – Technorati, the recognized leader in blog search technology today announced the acquisition of Blogcritics.org, an online community of bloggers and a full service news and reviews source.
The award winning property hosts a community of more than 2,000 bloggers and authors that contribute hundreds of articles every week: news, opinions, and product reviews across entertainment, technology, and politics. The site also provides bloggers with an entry point to publish their content to a much broader audience than their own blogs afford.
“As part of Technorati Media, we’ll be able to grow the community and further improve our platform to attract new audiences,” said Eric Olsen, founder of Blogcritics. “Technorati’s mission to help bloggers and people who read blogs is the ideal complement for us.”
In addition to devoting resources to scaling the property and its operations, Technorati Media will seek to work more closely with Blogcritics authors so they can monetize their own blogs. Advertisers will benefit by the ability to run more fully integrated programs across the site and its related blogs.
“Together with the bloggers themselves, Blogcritics has successfully built a thriving community with an extensive following, and given bloggers what has become a very large forum in which to express themselves. We’re thrilled to help them realize their full potential,” said Richard Jalichandra, president and CEO of Technorati.
Blogcritics joined the Technorati Media Network in June. There are no plans to merge the two properties.
Blogcritics.org was founded in 2002 by veteran broadcaster and music journalist Eric Olsen. Originally conceived for music fanatics to write and post reviews online, the site quickly evolved and took on a life all its own. Hundreds of bloggers flocked to Blogcritics.org, and sections including politics, film, television, culture, and books were added to support a truly grassroots phenomenon. Product reviews came to be supplemented by news, interviews, and opinion articles. Writers and readers alike found kindred spirits online who were interested in both pop culture and the world at large. In 2005, online gaming, sports, and science/technology sections were added to the mix.
The recognized authority in the blogosphere, Technorati collects, organizes, highlights and distributes the online global conversation, surfacing this content to millions of consumers. Founded as the first blog search engine, Technorati has become the definitive source for the top stories, opinions, photos and videos emerging across news, entertainment, technology, lifestyle, sports, politics and business. Technorati tracks not only the authority and influence of blogs, but also the most comprehensive and current index of who and what is most popular in the blogosphere.