THQ and Playboy announced Monday the development of Playboy Games: Pool Party set to launch on mobile phones this summer. Pool Party will be the first of several games planned under an exclusive deal signed between the two companes recently.
“Given the extensive appeal and popularity of the Playboy brand, mobile games based on this license are sure to provide a fun and entertaining experience,” said Adam Comiskey, international vice president of THQ Wireless in a statement Monday. “THQ Wireless is ideally positioned to provide engaging games with the hallmark of the Playboy lifestyle.”
Playboy Games: Pool Party will be a collection of mini-games depicting animated, bikini-clad Playmates at the Playboy Mansion engaged in “pool party sports” like water balloon fights, waterslide slaloms and aquatic mechanical bull riding.
“The number of Playboy fans around the world has never been greater and that popularity is reflected in the growing sales of Playboy-branded products and services,” said Ed Lang, senior vice president of mobile, Playboy Media Group. “We’re excited to join THQ Wireless in offering this next-generation form of entertainment to consumers.”
Pool Party is being developed by THQ studio Universomo and is based on actual events held at the Playboy Mansion and shown recently in the DVD release, Playmate Playoffs, hosted by Chuck Woolery.