According to comScore some 38 million people used Hulu this July. This surpasses Business Insiders estimate of 34 million subscribers for Time Warner Cable, the United States second largest cable company. To put this all in perspective Comcast, the US’s largest cable company, has about 62 million viewers. Viewership statistics for the cable companies were derived by multiplying the number of subscribers by 2.59, which is what the census bureau tells us is the average person per household.
This means that Hulu is effectively the second largest provider of television content for Americans. If only the internet could prove a reliable cash cow for producers Hulu could easily be the platform of the future; however, for now they will have to be content with second place.