It’s partly a problem of perception. People often seem to think that their tiny piece of disgarded smoking waste is too small to make a difference – or persuade themselves that everyone ‘else does it so why bother to dispose considerately’.

It does not matter that cigarette ends are small – just like chewing gum – they ‘are’ litter as defined under UK law and local authorities across the UK are now levying on the spot Fixed Penalty Notices of up to £100 where litter wardens catch someone dropping cigarette ends or gum.

The answer is a combination of provision (of better more convenient disposal facilities), education (communicating the damage caused by this kind of litter and making people aware of considerate disposal options) and enforcement (penalizing people who drop cigarette and other forms of litter).

The problem is increasingly attracting the attention of product designers and developers.

At Smartstreets, we have developed some highly innovative, award winning new disposal solutions for cigarette and gum litter which have been proven to massively reduce smoking related litter where employed.

The multiple patent applied Smartstreets-Smartbin has won two international product design awards and for the first time, enables local authorities and street scene managers to install more litter bins in more places without adding clutter to the built environment by providing litter bins solutions that look good and retrofit ‘around’ exiting uprights such as light columns and sign posts as well as fitting onto walls and railings.

Complementing existing street furniture and providing a neat, safe and effective cigarette bin in regularly spaced positions has been shown to almost eradicate cigarette litter in high-footfall areas.

Manchester Council in the UK monitored their Smartstreets-Smartbins and proved that a twin, post-mounted Smartbin will gather up to 25,000 cigarette butts and pieces of gum every year. To see some galleries of over 40 Coucil customer installations around the world you can visit http://www.smartclients.co.uk or http://www.smartstreets.eu

Manchester Council’s independent trials showed that a network of 300 Smartstreets-Smartbins in high footfall areas (such as the networks in the City of London and the London Boroughs of Hammersmith and Fulham, Haringey and Enfield) will collect up to 7.5 million cigarette butts and pieces of gum per year – that’s almost 30 metric tonnes of micro litter kept off the streets by these post mounted cigarette litter bins.

Smartstreets are product designers who manufacture a wide range of unique cigarette and gum litter solutions – apart from Smartstreets-Smartbins (post and wall, railing mounted cigarette bins and gum bins) their product range includes Smartstreets-Minibins (personal, pocket ashtrays), Smartstreets-Gumsticks (gum board style solutions) and now, quick fit bicycle parking stations for Councils and private businesses which retro-fit to existing sign posts to provide dedicated bicycle parking using existing street furniture to reduce clutter.

Cigarette litter is a menace and a massive threat to the environment the world over, If you would like further information about Smartstreets range of cigarette and gum litter solutions, please visit http://www.smartstreets.co.uk or call 44 (0)20 8742 3223.

Further web galleries online at http://www.smartstreets.eu and http://www.smartclients.co.uk

AWARDS: Smartstreets Ltd won an Honourable Mention in the Red Dot product Design Awards for the Smartstreets-Smartbin in 2008 (5,885 entries from 39 nations) and was awarded a Bronze Spark Award for product design in the USA in November 2009.