Sony has a long and questionable track record in the marketing department, but this new ad campaign, centered around the new PS3 Slim and how it “only does everything,” has been nothing short of pure gold since it began this month.

In this latest ad “Uncharted 2: Among Thieves,” Sony’s breadwinner game due out in two weeks, is thought of in the same breath as a film, indistinguishable actually.

The spot is only 30 seconds, but make damn sure you stay till the very end. The punchline is golden!