Fittingly enough, Fox is using its NFL coverage this Sunday to help jumpstart the media blitz for James Cameron’s new mega-epic “Avatar.”

The film’s new trailer will be shown on the Cowboy Stadium’s enormous four-sided diamond vision screen- the world’s largest video display- just before noon this Sunday. The trailer will also be broadcast live to the audiences watching “Fox NFL Sunday,” the channels NFL pregame show.

Fox is calling the viewing party “the largest live motion picture trailer viewing in history.”

“Avatar,” which reportedly cost upwards of $200 million to produce, hits theaters December 18th.