Some may think that Valentine’s day is commercialized and cliche, while others pretend that it doesn’t even exist, but this doesn’t make it any easier on those of us looking to find the perfect gift for that special someone.

Below, you’ll find some of this season’s hottest picks, for you girlfriend, boyfriend, mom, kids or whomever you may like. These are original ideas, that won’t hurt your bank account.

Her.

Looking to buy some intimate apparel that you and your girl can appreciate together, but not into Victoria’s Secret and high prices? Affinitas Intimates could be the solution for you. Sweet or sexy, Affinitas sells lingerie from 16 different collections from $8-45 . Headquartered in Los Angeles, the company’s French-design team creates all the pieces that are sold at select on-line stores nationwide.

Belli Skincare, specifically designed for pregnant women, new moms and babies, is the only skin care product in the world that is teratology screened, making it one of the safest products for prenatal care. The skin care line has products to treat stretchmarks, diaper rash, and dark under-eye circles from all of those sleepless nights rocking the baby to sleep. Visit the line’s website for more info, product listings, and to shop their different lines; belli pregnancy, belli baby and belli motherhood.

Whether you’re trying to swaddle a finicky baby and prevent it from crying or you’re hoping to keep your baby comfortable and warm for naptime, SwaddleDesigns has created special Valentine’s day-inspired blankets. SwaddleDesigns are stylish baby blankets, putting a fashionable spin on baby essentials, which make a perfect gift for new parents. Loved by celebrities, like Tori Spelling and the Jolie-Pitts, they also have everything from zzZip Me Sacks, stroller blankets, and bibs to organic cotton or cashmere blankets and gift sets.

If you’re looking to buy something outside of the realm of the bedroom for your lady, Yahoo has compiled a list of wallet-friendly traditional gifts too. Everything from earrings to perfume and flowers (even suggested bouquets) are listed.

Him.

For the special man in your life cologne and watches are always a nice gift, but trying something new is always more exciting. If your guy is a sports fan but tickets are expensive and hard to come by, try some television packages. Comcast offers an NFL Network, college sports packages, and just about every other sport you can think of -so your better half will never miss a game and be able to watch from the comfort of his own couch. Check your local listings for prices online, (packages cost about $100).

If your guy isn’t into sports, electronics have been on sale since the economy took a turn for the worst. Online and branch stores are offering great deals on DVDs, blu-ray disk players, digital cameras and more. If he is somewhat of a male fashionista, Karmaloop, the trendy clothing, sneaker and accessory line, is also having a 30 percent off sale. Their items are good enough for Kanye West so they will be good for your man too.

Looking for a couples gift or want to share something together? Call up your local hotel and ask about overnight or weekend couples packages. It’s the off-season for hotels, and with the economy still at a low-point, hotels are doing everything they can to attract business. Couples packages often include couples massages, restaurant deals and of course, champagne.

Finally, for the couple who might not want to work things out, a new voicemail service, slydial, will be ideal. Slydial allows you to connect directly to someone’s voicemail, skipping the waiting, the ringing and the risk of your ex answering. The creator of the product, MobileSphere, has applications for iPhones, Blackberrys, and Windows Mobile. Since it’s launch just 3 months ago, slydial has had more than one million calls placed through the service. Just dial 267-SLYDIAL and follow the prompts.

Christine Cassis is a student at Boston University studying journalism and American studies. Her work has appeared in the Daily Free Press and the Patriot Ledger newspapers as well as the New York Times college section. She is also the editor of The Daily Free Press' arts and entertainment section, The MUSE.