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	<title>Comments on: EarthTalk: Animal cloning? Household cleaners?</title>
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		<title>By: Gregory van Buskirk</title>
		<link>http://blastmagazine.com/the-magazine/culturefashion/earthtalk-animal-cloning-household-cleaners/comment-page-1/#comment-6279</link>
		<dc:creator>Gregory van Buskirk</dc:creator>
		<pubDate>Wed, 17 Sep 2008 21:46:52 +0000</pubDate>
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		<description>Dear EarthTalk,

While The Clorox Company appreciates the positive feedback about Green Works, we would like to address the fact that E, The Environmental Magazine&#039;s Earth Talk column is inaccurate in  reporting to its readers that chlorine is â€œlabeled as &#039;sodium hypochloriteâ€¦&#039;&quot; on household cleaning products.  

Sodium hypochlorite, the basic ingredient in household bleach, and chlorine are not the same thing -- they have entirely different chemistries.  At its source, sodium hypochlorite is derived from seawater -- there is no free chlorine in bleach any more than there is free chlorine in table salt (and we don&#039;t call that &quot;chlorine salt&quot;).

Thank you for your kind attention.

Gregory van Buskirk, Ph.D.
The Clorox Company

P.S.  BTW, you have a truly gorgeous publication -- keep up the good work getting the message through!</description>
		<content:encoded><![CDATA[<p>Dear EarthTalk,</p>
<p>While The Clorox Company appreciates the positive feedback about Green Works, we would like to address the fact that E, The Environmental Magazine&#8217;s Earth Talk column is inaccurate in  reporting to its readers that chlorine is â€œlabeled as &#8216;sodium hypochloriteâ€¦&#8217;&#8221; on household cleaning products.  </p>
<p>Sodium hypochlorite, the basic ingredient in household bleach, and chlorine are not the same thing &#8212; they have entirely different chemistries.  At its source, sodium hypochlorite is derived from seawater &#8212; there is no free chlorine in bleach any more than there is free chlorine in table salt (and we don&#8217;t call that &#8220;chlorine salt&#8221;).</p>
<p>Thank you for your kind attention.</p>
<p>Gregory van Buskirk, Ph.D.<br />
The Clorox Company</p>
<p>P.S.  BTW, you have a truly gorgeous publication &#8212; keep up the good work getting the message through!</p>
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