Never doubt the marketing power of Pikachu

July 2  

I had to run to the supermarket today to pick up a few things, and while I was walking through the pasta aisle, I noticed a few familiar faces on the Kraft macaroni and cheese boxes to my right. Apparently, Nintendo and Kraft have some promotional mac & cheese action going on, as various stars from Pokemon Diamond & Pearl adorned the front of the boxes. You have a box with all three starting Pokemon on it, and then one each with Piplup, Chimchar and Tortwig to go with two of the Legendaries and of course, Pikachu. Six boxes in all, with even more Pokemon pictures on the back of each box.Now I have no idea how long this has been going on, but I made short work of catching them all (click to enlarge):

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…and even shorter work of opening one up for a late night snack. Yes, the pasta is shaped like Pokemon:

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I’m glad I went to self-checkout, so I didn’t get dirty looks from the cashier while buying this and my box of Trix cereal.

Marc Normandin is the video game editor of Blast Magazine. You can reach him via e-mail at marcnormandin@gmail.com, or follow him on Twitter @Marc_Normandin
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