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	<title>Blast Magazine&#187; yokohama</title>
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		<title>Green cars start with green tires</title>
		<link>http://blastmagazine.com/the-magazine/technology/automotive/green-cars-start-with-green-tires/</link>
		<comments>http://blastmagazine.com/the-magazine/technology/automotive/green-cars-start-with-green-tires/#comments</comments>
		<pubDate>Thu, 01 Oct 2009 06:01:05 +0000</pubDate>
		<dc:creator>Blast Magazine Newsroom</dc:creator>
				<category><![CDATA[Automotive]]></category>
		<category><![CDATA[air filter]]></category>
		<category><![CDATA[environment]]></category>
		<category><![CDATA[tires]]></category>
		<category><![CDATA[yokohama]]></category>

		<guid isPermaLink="false">http://blastmagazine.com/?p=27690</guid>
		<description><![CDATA[Proper tire care saves money and the environment]]></description>
			<content:encoded><![CDATA[<div class="KonaBody"><p>(ARA) &#8211; Everyone&#8217;s jumping on the environmental bandwagon, but if you don&#8217;t drive a hybrid, how can you make your car more environmentally friendly? Try looking at where the rubber meets the road: your tires.</p>
<p>Admittedly, tires aren&#8217;t the sexiest things, but recent technological advances have made them easier on the planet. </p>
<p>The <a href="/the-magazine/culturefashion/2009/07/yokohama-launches-eco-friendly-tire/">dB Super E-spec tires</a> from Yokohama are made with orange oil, which replaces much of the normally-used petroleum. This new tire represents one of the biggest breakthroughs in tire making since the more than century-old discovery of vulcanized rubber. It certainly gives new meaning to the common auto phrase, &#8220;peel out.&#8221;</p>
<p>&#8220;We&#8217;re trying to help save the planet, one orange oil tire at time,&#8221; said Yokohama&#8217;s Mark Chung. &#8220;Essentially, the Super E-spec blends renewable natural rubber with the orange oil extracted from peels at juicing plants. This combo makes the tire 80 percent petroleum free, which is great for the environment.&#8221; </p>
<p><iframe src="http://rcm.amazon.com/e/cm?t=blasmaga-20&#038;o=1&#038;p=15&#038;l=st1&#038;mode=automotive&#038;search=yokohama&#038;fc1=000000&#038;lt1=_blank&#038;lc1=0E3B6F&#038;bg1=FFFFFF&#038;f=ifr" marginwidth="0" marginheight="0" width="468" height="240" border="0" frameborder="0" style="border:none;" scrolling="no"></iframe></p>
<p>&#8220;Folks can also save cash at the gas pump because the orange oil tires are lighter and more fuel efficient. Every gallon of gas saved by the Super E-spec means 20 fewer pounds of CO2 released into the atmosphere,&#8221; said Chung. </p>
<p>Another way fuel efficiency is achieved is through proper tire inflation. The National Highway Traffic Safety Administration estimates that approximately 37 million cars and 29 million trucks have underinflated tires. According to AAA, a motorist  who drives an average of 12,000 miles annually on tires that are underinflated by five to eight psi (pounds per square inch) is wasting up to 50 gallons of gasoline, equating to $141.50 (at $2.83 a gallon) a year. That&#8217;s more than half the cost of a week&#8217;s worth of groceries ($226) for a family of four, according to the U.S. Department of Agriculture. </p>
<p>Yokohama offers additional earth-friendly tips:<a href="http://blastmagazine.com/wp-content/uploads/2009/09/8928_B12_rgb.jpg" rel="lightbox[27690]" title="8928_B12_rgb"><img src="http://blastmagazine.com/wp-content/uploads/2009/09/8928_B12_rgb-300x233.jpg" alt="8928_B12_rgb" title="8928_B12_rgb" width="300" height="233" class="alignright size-medium wp-image-27691" /></a>
<ul>
<li>Once a month, check tire inflation when the tires are cold (at least three to four hours after the vehicle has been driven) check tire pressure with a reliable tire gauge. Be sure that the valve stems have a plastic or metal cap to keep dirt out and seal against leakage.  </li>
<li>Tires should be rotated at least every 6,000 to 8,000 miles and the alignment should be checked once a year. Misaligned tires can cause the car to scrub, which lowers mileage and causes unnecessary tire wear.</li>
<li>An overinflated tire changes and increases wear on the center of the tread. A tire is designed to run with the vehicle&#8217;s weight spread correctly in the road contact zone.</li>
<li><a href="/the-magazine/technology/2009/08/stuff-for-your-car-replace-the-air-filter/">Clean or replace your air filter</a>. A clogged air filter blocks the air needed to burn fuel efficiently which wastes gas. </li>
<li>Keep your car tuned up according to the manufacturer&#8217;s recommended schedule and you&#8217;ll keep all systems in good working order, which can optimize your mileage. </li>
<li>Slow down. For every five miles per hour you go above 60 mph, you&#8217;re lowering your gas mileage and, ultimately, paying even more for each gallon of gas. </li>
</ul>
<p><em>Courtesy of ARAcontent</em></p>
</div>]]></content:encoded>
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		<item>
		<title>Yokohama launches eco-friendly tire</title>
		<link>http://blastmagazine.com/the-magazine/culturefashion/yokohama-launches-eco-friendly-tire/</link>
		<comments>http://blastmagazine.com/the-magazine/culturefashion/yokohama-launches-eco-friendly-tire/#comments</comments>
		<pubDate>Wed, 01 Jul 2009 15:50:53 +0000</pubDate>
		<dc:creator>John M. Guilfoil</dc:creator>
				<category><![CDATA[Automotive]]></category>
		<category><![CDATA[Earth and Environment]]></category>
		<category><![CDATA[Life]]></category>
		<category><![CDATA[The Issue]]></category>
		<category><![CDATA[The Magazine]]></category>
		<category><![CDATA[auto]]></category>
		<category><![CDATA[cars]]></category>
		<category><![CDATA[environment]]></category>
		<category><![CDATA[tire]]></category>
		<category><![CDATA[yokohama]]></category>

		<guid isPermaLink="false">http://blastmagazine.com/?p=19383</guid>
		<description><![CDATA[Oranges make the world go around.]]></description>
			<content:encoded><![CDATA[<div class="KonaBody"><p>Tires are made mostly with gasoline. Let&#8217;s face it, vulcanized rubber, invented way back in 1844, is not good for the environment. That means even you Prius drivers out there have not been able to lower your carbon footprint where the rubber meets the road.</p>
<p>That might be about to change. Tire maker <a href="http://www.yokohamatire.com">Yokohama</a> announced their new dB Super E-spec line, the first tire made with orange-oil (yes, from oranges). It&#8217;s a fire made with 80 percent non-petroleum based materials. </p>
<p>&#8220;Yokohama Tire Corporation has effectively re-invented the tire,&#8221; the company said in a statement. What? Not going to say &#8220;re-invented the wheel?&#8221; Come-on. How often do you get to say that and mean it?</p>
<p>&#8220;The eco-focused dB Super E-spec mixes sustainable orange oil and natural rubber to drastically cut the use of petroleum, without compromising performance&#8221; said Dan King, Yokohama&#8217;s vice president of sales. &#8220;It also helps consumers save money at the gas pump by improving fuel efficiency via a 20-percent reduction in rolling resistance. With these innovations, the dB Super E-spec could very well be the most technologically-advanced tire ever produced.&#8221;</p>
<p>Oil from orange peels combined with rubber was originally a racing idea, Yokohama says. Their ADVAN ENV-R1TM racing tires for Porsche GT3 cup cars use orange oil to improve a tire&#8217;s grip on the road. </p>
<p>The tires will initially be available in four sizes: 185/65R15 88H, 195/65R15 91H, 195/55R16 86V and 215/60R16 95V &#8211; which fit popular hybrids and other vehicles such as the Toyota Prius, Honda Civic Hybrid/Civic GX NGV, Toyota Camry Hybrid, Honda Accord Hybrid, Nissan Versa and VW Golf. </p>
<p>We think it fits the Corolla, too, yes?</p>
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