In an interview with Wired, Activision’s Publishing CEO Eric Hirshberg described the company’s new aggressive DLC and update strategy for its Call of Duty franchise. Describing the million dollar shooter series as a much more “persistent franchise” than in recent years, Hirshberg talked about the publisher’s plan to deliver much more frequent DLC throughout the year.

“The idea behind giving people constant incremental, playable content and making it so you’re never more than a few weeks away from the next new experience within the Call of Duty universe is part of what we’re experimenting with,” Hirshberg told Wired. “This franchise doesn’t really behave like most franchises. It’s become something of a year-round activity for a large percent of our player population.”

What Hirshberg didn’t go into was just how the company plans on achieving this strategy. Will we see more DLC and map packs throughout the year? The safe money is on seeing the same amount of map packs and DLC in between smaller updates and tweaks to modes like Spec Ops.

The first downloadable boxer pack for Fight Night Round 4 will be released in late August via Xbox Live and the Playstation Network. Xbox will charge 800 Microsoft Points, while the Playstation Network will sell the pack for $9.99.

The downloadable pack will include Oscar De La Hoya, Vitali Klischko, Wladmir Klitschko, and alternate versions of George Foreman and James Toney. However, EA isn’t just including a boxer pack. They will be releasing a FREE downloadable game update at the end of August which will include additional trunks, gloves, shorts as well as new button control scheme to allow players to use face buttons on the controllers to throw punches, hooks, uppercuts and haymakers.

A new demo featuring the buttons will be released on both Xbox Live and Playstation Network in early September which will feature Mike Tyson and Muhammed Ali.

Fight Night Round 4 is currently available for the PS3 and Xbox360 and is rated T for Teen.