We’ve personified the bunny rabbit in a variety of ways — the Easter Bunny, Bugs Bunny, Peter Rabbit, hell, even screwing like rabbits — but you may not be nearly as allured by PETA’s description of how rabbit fur is collected for parts of fashion designer Donna Karan’s latest collection

“Animals killed for Donna Karan’s designs either had their necks broken or were electrocuted, beaten to death, or skinned alive,” said‚ PETA President Ingrid Newkirk, after several protesters jumped on stage at a Karan fashion show in New York over the weekend.

Apparently, Karan promised PETA folks that she would never use animal fur again. And apparently that isn’t the case. And apparently PETA folks don’t take too kindly to broken promises.

PETA members leaped onto the catwalk Sunday, waving signs that read, “Donna: Dump Fur,” and chanting, “Shame” at the designer. The protesters were dragged off and arrested.

The animal rights group has recently ramped up its efforts against Karan, protesting outside her shows, her office and even her home.

“Donna Karan is a cold and soulless woman who turns her back on animals to turn a buck,”‚ Newkirk said.

To read or watch more, visit FurIsDead.com.