This is half unbelievably sexy, one-quarter disturbing, and one-quarter just plain cheeky.

Hanky Panky (that’s the company’s name) has announced a licensing deal that will put college logos and colors on underwear, including boyshorts, camisoles, and two kinds of thongs.

The preliminary deal, announced Friday, puts seven schools, including six southern colleges, into sexy tops and bottoms.

Included are: University of Florida, Auburn University, The University of Alabama, Louisiana State University, University of Georgia, University of South Carolina and University of Illinois.

“Women are as fiercely loyal to their Hanky Panky brand undies as college students are to their schools. Our collegiate program perfectly combines these allegiances,” boldly said Lida Orzeck, Hanky Panky CEO, in a statement.

The collection will be available at hankypanky.com and various stores surrounding the participating schools. Prices range from $25 to $52.

Let the sexting begin.

CrunchGear and GameGirl recently ran some fitting pre-Valentine’s Day articles about some hot geek girl panties available for the hot, sexy, video game playing, iPhone carrying, naughty little minx in your life.

We took this topic to Google and found some examples of tech panties that range from kinky to kinda creepy…

One question to ponder: what’s hotter, the girlfriend wearing them because her boyfriend bought them, or the girl wearing them because she bought them for herself?

In our largest photo gallery ever, here are the most popular geeky undies available — from NES controllers to infrared light blockers to panties with a pocket for a vibrating cell phone, take a look.