Friday, from 6 a.m. “until the pumps run dry,” Electronic Arts is giving away free gas to anyone who happens to be down on Beverly Boulevard on Los Angeles (corner of La Cienga and Beverly, btw) as a promo for its upcoming game “Mercenaries 2: World in Flames.”

In “Petrol to the People”EA is going guerrilla, — or is it viral? — grassroots? — to promote their newest game. The entire gas station will be decked out in Mercenaries 2 branding and will feature actors dressed up as Mercenaries pumping gas.

“Mercenaries 2: World in Flames is an open-world action game set in Venezuela — a lightening rod in the global debate around energy policy and oil production,” EA said in a statement Friday. “The games story is ripped from today’s headlines.”

“The story of the game is set in a world where countries rich in oil have found new power. That power corrupts, and in Venezuela, corruption has sparked a political coup. A power hungry tyrant uses Venezuela’s oil supply to overthrow the government and turns the country into a war zone. Players step into the role of a mercenary for whom politics doesn’t matter.”

The entire event will be webcasted live on Break.com at www.break.com/mercenaries2.

For more info on Mercenaries 2: World in Flames, tune to its official website. The game will be available for the PlayStation 3, Xbox 360, PC and PlayStation 2