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FIFA ‘10 goes on tour

Eddie Makuch — Tue, 20 Oct 2009 18:27:13 +0000

Electronic Arts, publisher of the FIFA series, today detailed plans for east and west tours showing off the latest installment, FIFA ‘10, to enthusiasts.

The tour, which spans 5 weeks and 15 cities, will hit major spots like Boston, Los Angeles, New York City, Chicago, Las Vegas, and more.

According to EA, vehicles outfitted with PlayStation 3 systems and 13 TVs in each, will travel the country and allow fans to try out the game, win free prizes, and put their name in a hat for a PSPgo.

I was always told to stay away from strangers, especially strangers with toys in their vehicle, but come on, this is FIFA we’re talking about here.

EAST	COAST	WEST	COAST
Date	City	Date	City
10/17 – 10/18	Chicago, IL	10/17 – 10/18	Chicago, IL
10/24 – 10/25	Boston, MA	10/24 – 10/25	Denver, CO
10/31 – 11/1	New York City, NY	10/31 – 11/1	Seattle, WA
11/7 – 11/8	Baltimore, MD/Roanoke, VA	11/7 – 11/8	San Francisco, CA
11/14 – 11/15	Raleigh, NC	11/14 – 11/15	Los Angeles, CA
11/21	Atlanta, GA	11/21	San Diego, CA
11/22	Columbus, OH	11/22	Las Vegas, NV

FIFA ‘10 went on sale today in North America.

PlayStation 3 ad touts “Uncharted 2″ as a cinematic experience

Eddie Makuch — Sat, 03 Oct 2009 23:54:55 +0000

Sony has a long and questionable track record in the marketing department, but this new ad campaign, centered around the new PS3 Slim and how it “only does everything,” has been nothing short of pure gold since it began this month.

In this latest ad “Uncharted 2: Among Thieves,” Sony’s breadwinner game due out in two weeks, is thought of in the same breath as a film, indistinguishable actually.

The spot is only 30 seconds, but make damn sure you stay till the very end. The punchline is golden!

Palo Alto’s Marketing Plan Pro

John M. Guilfoil — Tue, 27 Nov 2007 07:00:00 +0000

I was really impressed with Palo Alto Software’s Marketing Plan Pro. There’s a ton of people trying to be entrepreneurial and being their own bosses, and they (we) can’t always hire PR people and a team of marketing pros.

In our case, a marketing class from Northeastern took us on as their semester project and gave us invaluable information that led to our first redesign in June.

But take the startup restaurant, clothing boutique, widget maker, or whatever your lifelong dream happens to be. With Marketing Plan Pro, you have a $150 marketing professional at your fingertips. The software is really easy to use and gievs you dozens of sample plans and step-by-step advice to start from scratch. It gives you SWOT analysis, tactics and target forecasts as well as break-even analysis, project planning and color charts to visualize it all.

Marketing Plan Pro also lets you export your work to Microsoft Office or Adobe PDF to easily collaborate with colleagues.

The software even includes “The 22 Immutable Laws of Branding,” by Al and Laura Ries and “On Target: The Book on Marketing Plans,” by Tim Berry.

While there’s not a whole lot of competition out there, Palo Alto’s Marketing Plan Pro has been the top-selling marketing-planning software seven years in a row. It’s easy to use, intuitive and invaluable for business owners and marketing professionals looking for an all-in-one resource.

Quick hits:

Publisher: Palo Alto
Developer: Palo Alto
Platform: Windows PC
Genre: Business software
Launch Date: April 18, 2006

Overall: 5 out of 5 stars Editor’s Choice