Tagged marketing

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Brains in toyland: Toys 'R Us and gender-specific marketing

September 20, 2013

A recent article in the Watertown Patch site stated the following: “Parents who want their daughter to be the next Marissa Mayer are demanding products that reinforce girls’ brains and ambition.” What are we t...

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A public relations analysis of the Boston Red Sox

John M. Guilfoil

October 16, 2011

Manage the crisis, boldly

Starbucks unveils new, nameless logo

January 11, 2011

Is the lonesome mermaid a marketing mistake?

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Assassin’s Creed: Brotherhood Teaser Site Goes Live

May 10, 2010

Ubisoft drives the hype machine full steam ahead.

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Halo: Reach Marketing Campaign Begins With Aisha Tyler

April 4, 2010

The cute actress swings a gravity hammer, wins hearts over.

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Hamill: “I’ve outgrown the role” of Luke Skywalker

January 6, 2010

Why he's never voiced Luke in a Star Wars video game.

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Is this really the first Dead Space 2 art?

December 6, 2009

A hint at what's to come, or just nonsense. You judge. Image inside.

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FIFA ’10 goes on tour

October 20, 2009

Play the game at these cities nationwide.

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PlayStation 3 ad touts “Uncharted 2” as a cinematic experience

October 3, 2009

This PlayStation 3 ad is the best yet.

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Palo Alto’s Marketing Plan Pro

John M. Guilfoil

November 27, 2007

I was really impressed with Palo Alto Software's Marketing Plan Pro. There's a ton of people trying to be entrepreneurial and being their own bosses, and they (we) can't always hire PR people and a team of mar...