Manage the crisis, boldly
Starbucks unveils new, nameless logo
Jan. 11, 2011 2 Comments
Is the lonesome mermaid a marketing mistake?
Assassin’s Creed: Brotherhood Teaser Site Goes Live
May 10, 2010 1 Comment
Ubisoft drives the hype machine full steam ahead.
Halo: Reach Marketing Campaign Begins With Aisha Tyler
April 4, 2010 4 Comments
The cute actress swings a gravity hammer, wins hearts over.
Hamill: “I’ve outgrown the role” of Luke Skywalker
Jan. 6, 2010 Leave a Comment
Why he’s never voiced Luke in a Star Wars video game.
Is this really the first Dead Space 2 art?
Dec. 6, 2009 1 Comment
A hint at what’s to come, or just nonsense. You judge. Image inside.
PlayStation 3 ad touts “Uncharted 2″ as a cinematic experience
Oct. 3, 2009 Leave a Comment
This PlayStation 3 ad is the best yet.
Palo Alto’s Marketing Plan Pro
Nov. 27, 2007 1 Comment
I was really impressed with Palo Alto Software’s Marketing Plan Pro. There’s a ton of people trying to be entrepreneurial and being their own bosses, and they (we) can’t always hire PR people and a team of marketing pros. In our case, a marketing class from Northeastern took us on as their semester project and [...]
