Goodbye Zima

Oct. 22, 2008   1 Comment  

MillerCoors LLC has ended the long run of the Zima malt beverage. Chief Marketing Officer Andy England told the Associated Press that the decision was “due to weakness in the ‘malternative’ segment and declining consumer interest.” Zima has ended production as of October 10, but distributors can get their hands on the product’s remnants until [...]