On Tuesday, Karin Gilford, chief of Comcast’s online division, told PCWorld.com about the latest move by the cable giant. “The Comcast On Demand online video service will allow Comcast subscribers to sign in with a username and password, then access any standard or premium cable content that their cable subscription entitles them to watch.”

Fancast has always provided VOD, over 3,000 film and TV titles are currently available, with pricing starting from $3.99 for 24-hour film rentals, $9.99 for film purchases, and $1.99 for TV shows.The difference being, with it’s recent push in both the hardware and now content, it’s stands a chance against the likes of Hulu.com and Veoh.com, among other video sites, when it begins streaming it for free of charge. Available only to those whom already have an cable subscription with them.

While no specifics were mentioned (When will I be able to watch any show from any cable network at any time?), and the issue of recent bandwidth usage caps wasn’t addressed, the most we can be sure of is Comcast’s cautious steps into the wild west of the digital realm. With a complex system of how to pay for all the content it’s going to provide, subscribers to Comcast should look forward to milking this deal before it will surely become a paid-for-service entirely. Who needs Blockbuster or Netflix when you got this?