The EA Play Label of Electronic Arts Inc. announced today that The Sims 3 Ambitions Expansion Pack, the second expansion pack for The Sims 3, is now available in stores and for digital download for the PC and Mac.

The Sims 3 Ambitions allows players to pursue a variety of exciting careers in their Sims’ lives that in turn affect their overall gameplay experience and neighborhood. Players can choose to hunt down vengeful spirits as the ghost hunter, invent brilliant and potentially destructive gadgets as an inventor, craft glorious masterpieces as a sculptor, dole out experimental medicine as a doctor, save lives as a firefighter, and solve riveting cases by any means necessary as an investigator with dozens of cases to solve and numerous clues to find. For the first time, players will be in charge of how their Sims’ career progresses and decide if they will work for good or evil, pursue creative endeavors or technical affairs, change the town for the better or wreak havoc on everyone’s homes. Choices made while playing the new careers and activities such as stylist, architecture designer and tattoo artist directly impact the look and feel of the town and other Sims. For example, as a player you get to determine what a Sims’ new appearance will look like, whether that be a hip makeover or a new tattoo fit for a rockstar. Additionally, players will be able to explore Twinbrook, an entirely new playable town in The Sims 3 Ambitions, where they will be able to meet new locals, explore their surroundings and find new employment opportunities.

"The Sims community has long wanted to control their Sims actions at work and now with the seamless open neighborhood those actions have a direct impact on the town and other Sims," said Scott Evans, General Manager of The Sims at EA. "Offering a variety of new and exciting careers, players can choose to complete their work tasks in a heroic manner or take the deviant route."

The Sims 3 Ambitions will also be available for feature phones, iPhone and iPod touch in late 2010 from EA Mobileâ„¢. These versions will have customized mobile gameplay features, which will be revealed in the coming months and will not require a base game to play. For information on carrier availability and pricing for all EA Mobile games, please visit www.eamobile.com.

PoxNora fans have alot to be happy for today. The 12th expansion pack for the turn-basted strategy game, Dire Covenant, has been released.

The new campagin introduces four encounters which take players into the mystery behind the cataclysmic events which resulted from a disastrous earthquake driving fear into the heart of every action. With 50 new abilities, 72 new runes, spells, equipment and relics there’s more for people to do! Avatars can also now reach level 40 to increase their power and bring powerful allies to the battlefield on the fully interactive world map.

So go visit the PoxNora site to check out the new content.

Electronic Arts announced today the FreeTime Expansion Pack for the mega-hit video game franchise, The Sims.

“Players of The Sims love to bring stories to life by exploring new and wonderful areas of their Sims’ existence,” said Rod Humble, Head of The Sims Studio. “Now with The Sims 2 FreeTime, your Sims can explore a range of interests to discover new fun and appealing life options and diversions. Realizing these all-new talents adds depth, humor and appreciation for the moments that make life entertaining.”

New features:

• New Gameplay Elements Tied to Hobbies. Your Sims can discover the activities that they’re most passionate about! Sims can now participate in contests to win prizes and Simoleons, or they can master interests, practice and improve their skills, and get in “the zone!” Your Sims can enrich their lives by creating items to use or sell, like pottery or cars. These new hobbies can strengthen friendships and uncover secret lots.
• New Lifetime Aspiration Meter. Your Sims can measure the progress of their aspirations over a lifetime and unlock special rewards and interactions!
• Five New Career Tracks and their Reward Objects. Oceanographers can earn a koi pond, entertainers can get their own star of fame, architects can use their own drafting table, dancers can receive a ballet barre and intelligence agents can use an audio augmenter earpiece.
• All New Objects and Outfits. The Sims 2 FreeTime introduces brand new items, including a basketball hoop, pottery wheel, toddler activity table, modular synthesizer, hobby train table and much more. Your Sims can also have new outfits to match their hobbies and activities, including a special outfit that was designed and created by a player of The Sims 2 that will be produced by H&M.

The expansion pack requires an original copy of The Sims 2 to play and ships February 26 in the U.S. (February 22 in Europe).