<?xml version="1.0" encoding="UTF-8"?>
<rss version="2.0"
	xmlns:content="http://purl.org/rss/1.0/modules/content/"
	xmlns:wfw="http://wellformedweb.org/CommentAPI/"
	xmlns:dc="http://purl.org/dc/elements/1.1/"
	xmlns:atom="http://www.w3.org/2005/Atom"
	xmlns:sy="http://purl.org/rss/1.0/modules/syndication/"
	xmlns:slash="http://purl.org/rss/1.0/modules/slash/"
	>

<channel>
	<title>Blast Magazine&#187; discount</title>
	<atom:link href="http://blastmagazine.com/tag/discount/feed/" rel="self" type="application/rss+xml" />
	<link>http://blastmagazine.com</link>
	<description>Video games, movies, music, and smart magazine journalism</description>
	<lastBuildDate>Thu, 24 May 2012 22:11:31 +0000</lastBuildDate>
	<language>en</language>
	<sy:updatePeriod>hourly</sy:updatePeriod>
	<sy:updateFrequency>1</sy:updateFrequency>
	<generator>http://wordpress.org/?v=3.3.2</generator>
		<item>
		<title>Edhance makes student discounts easy</title>
		<link>http://blastmagazine.com/the-magazine/technology/edhance-makes-student-discounts-easy/</link>
		<comments>http://blastmagazine.com/the-magazine/technology/edhance-makes-student-discounts-easy/#comments</comments>
		<pubDate>Wed, 19 Aug 2009 15:15:20 +0000</pubDate>
		<dc:creator>Ashley Dean</dc:creator>
				<category><![CDATA[Science and Technology]]></category>
		<category><![CDATA[The Schools]]></category>
		<category><![CDATA[Website profiles]]></category>
		<category><![CDATA[college]]></category>
		<category><![CDATA[discount]]></category>
		<category><![CDATA[edhance]]></category>
		<category><![CDATA[student]]></category>

		<guid isPermaLink="false">http://blastmagazine.com/?p=22921</guid>
		<description><![CDATA[Local company offers new discounts for the college crowd]]></description>
			<content:encoded><![CDATA[<div class="KonaBody"><p><a href="http://blastmagazine.com/wp-content/uploads/2009/08/edhance_logo__v1016.png"><img src="http://blastmagazine.com/wp-content/uploads/2009/08/edhance_logo__v1016.png" alt="edhance_logo__v1016" title="edhance_logo__v1016" width="266" height="45" class="alignright size-full wp-image-23005" /></a>College students need all the discounts they can get, and this fall, <a href="https://www.edhance.com">Edhance, Inc.</a> is giving them a new way to get them.</p>
<p>The Boston-based company is offering students across the country a free discount program that works through existing debit and credit cards. Students can register up to five cards online at Edhance.com by entering basic information, including a university email address and the name of the school.</p>
<p>Once they&#8217;re registered, they can use those cards in-store and online with registered merchants. They pay full price upfront, Edhance software verifies the consumer is a student, and when the money saved on various discounts reaches $10 or $25, that money is deposited back into their bank accounts.</p>
<p>&#8220;Today&#8217;s young consumers are more demanding than ever before, and asking them to pay for having a discount card mailed to them didn&#8217;t seem like something that would fly in a couple of years,&#8221; said Bjorn Larsen, president of Edhance, in an email. &#8220;So, we developed a free service where students don&#8217;t have to show anything, and merchants know that discounts are only given to verified students.&#8221;</p>
<p>Stores can customize their discount rates and even create specials offers like a &#8220;Tuesday Night Special&#8221; or &#8220;Back-to-School&#8221; promotion, Larsen said. The Edhance website will also utilize Google Maps to help students locate participating stores in their area. An Edhance iPhone app is also in the making.</p>
<p>Edhance is also beneficial to the merchants who sign up to offer discounts. Currently, stores can&#8217;t always trust a student ID card or university email address as verification &#8211; alumni can use old IDs, students can share their email address with non-students, and so on. Edhance automatically verifies the card holder is a student when the card is swiped, and it&#8217;s done without any additional machines for the store to buy. Plus, it&#8217;s free for them to sign up too.</p>
<p>&#8220;We only charge a commission when we drive business to our merchant partners, so everything is pay-for-performance. If it doesn&#8217;t work for them, it doesn&#8217;t work for us either,&#8221; said Larsen.</p>
<p>The first in-store discounts will be offered in Boston in September, but they will then expand nation-wide.</p>
<p>&#8220;We recently signed a deal with a national financial services company that issues debit cards to over 700,000 students,&#8221; said Larsen. &#8220;These are located at schools across the country, but we&#8217;ll focus on cities like Boston with a heavy college concentration, such as Ann Arbor, MI and Austin, TX.&#8221;</p>
<p>Some companies that have already signed up are Apple, Barnes&amp;Noble.com, Toshiba, Puma.com and select New England locations of Qdoba.</p>
<p>Matt Weiss, marketing director for Chair5, the company that operates Qdoba in New England, said they&#8217;re going to start offering discounts within a few weeks at some college locations in Boston.</p>
<p>&#8220;It&#8217;s a really seemless way to engage with this demographic. There&#8217;s no heavy lifting on our end,&#8221; he said. &#8220;The nature of it is just so simple and easy, not only for us but for the customer.&#8221;</p>
</div>]]></content:encoded>
			<wfw:commentRss>http://blastmagazine.com/the-magazine/technology/edhance-makes-student-discounts-easy/feed/</wfw:commentRss>
		<slash:comments>1</slash:comments>
		</item>
	</channel>
</rss>

