Blast Magazine» crown imports http://blastmagazine.com Video games, movies, music, and smart magazine journalism Thu, 24 May 2012 14:51:45 +0000 en hourly 1 http://wordpress.org/?v=3.3.2 Introducing the Corona can http://blastmagazine.com/the-magazine/culturefashion/food-and-drink/introducing-the-corona-can/ http://blastmagazine.com/the-magazine/culturefashion/food-and-drink/introducing-the-corona-can/#comments Thu, 15 Oct 2009 18:29:38 +0000 John M. Guilfoil http://blastmagazine.com/?p=30603

Crown Imports, which brings us La Cerveza mas Fina, announced that Corona Extra and Corona Light will start shipping in 24-ounce can packages.

The move comes as single-serve beer sales reached $3.2 billion in the industry.

“Our consumer research indicates these consumers see Corona as a reward. Our 24-ounce cans offer a new trade-up option for drinkers looking for a premium beer experience,” said Jim Sabia, executive vice president of marketing for Crown.

The company is already rolling out the Corona Extra 24-oz can in 26 markets, including Massachusetts. Corona Light will follow in a few weeks.

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