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	<title>Blast Magazine&#187; chris hardwic</title>
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		<title>A salute to CelWEBrities</title>
		<link>http://blastmagazine.com/the-magazine/technology/a-salute-to-celwebrities/</link>
		<comments>http://blastmagazine.com/the-magazine/technology/a-salute-to-celwebrities/#comments</comments>
		<pubDate>Wed, 01 Jul 2009 04:47:03 +0000</pubDate>
		<dc:creator>Liz McClendon</dc:creator>
				<category><![CDATA[Science and Technology]]></category>
		<category><![CDATA[The Issue]]></category>
		<category><![CDATA[The Magazine]]></category>
		<category><![CDATA[The Page One Story]]></category>
		<category><![CDATA[celebrities]]></category>
		<category><![CDATA[chris hardwic]]></category>
		<category><![CDATA[g4]]></category>
		<category><![CDATA[internet]]></category>
		<category><![CDATA[michael buckley]]></category>
		<category><![CDATA[take180.com]]></category>
		<category><![CDATA[web]]></category>
		<category><![CDATA[web soup]]></category>
		<category><![CDATA[youtube]]></category>

		<guid isPermaLink="false">http://blastmagazine.com/?p=19314</guid>
		<description><![CDATA[They're so popular!]]></description>
			<content:encoded><![CDATA[<div class="KonaBody"><p>While on an epic quest to discover the keys to creating successful web content and setting oneself up as an Internet star, Blast found two things: traditional media wishes it was as popular as online media, and our generation has little to no attention span.</p>
<p>Webisodes are hugely popular at the moment, and when Blast talked to <strong>Michael Buckley</strong>, from the &#8220;What the Buck Show,&#8221; <strong>Chris Hardwick</strong>, the host of the new G4 show &#8220;Web Soup,&#8221; and <strong>Christine Tse Kuecherer</strong>, from <a href="http://Take180.com">Take180.com</a>, all three sources agreed that the success lies in the timing.</p>
<p>Take180.com creates Web series fed by viewer participation, like &#8220;Electric Spoofaloo,&#8221; but none are longer than 180 seconds. Christine Tse Kuecherer, Marketing Director at Take180.com, explained the reasoning for the time limit: &#8220;I think one thing we&#8217;re seeing with web video in general is that people may not have the long attention span that they might have with television. A great example is Hulu. They highlight Saturday Night Live skits and TV shows. That&#8217;s why we&#8217;re &#8216;Take180&#8242; and nothing is over 180 seconds.&#8221;</p>
<p>The same concept applies to YouTube videos, and really any other content on the Internet. News ratings have plunged over the years, and it&#8217;s really no wonder why.</p>
<p>
<a href='http://blastmagazine.com/the-magazine/technology/a-salute-to-celwebrities/attachment/0709cover/' title='Michael Buckley is Blast&#039;s sexy July 2009 cover model' rel='gallery-19314'><img width="70" height="70" src="http://blastmagazine.com/wp-content/uploads/2009/07/0709cover-70x70.jpg" class="attachment-thumbnail" alt="Michael Buckley is Blast&#039;s sexy July 2009 cover model" title="Michael Buckley is Blast&#039;s sexy July 2009 cover model" /></a>
<a href='http://blastmagazine.com/the-magazine/technology/a-salute-to-celwebrities/attachment/michael-buckley-headshot-sitting/' title='Michael Buckley is a full-time, stay at home YouTuber, and &quot;What the Buck&quot; is the most popular entertainment show on YouTube with over 470,000 subscribers and 170 million views, and is the No. 5 most subscribed to comedian channel of all time.' rel='gallery-19314'><img width="70" height="70" src="http://blastmagazine.com/wp-content/uploads/2009/07/Michael-Buckley-headshot-sitting-70x70.jpg" class="attachment-thumbnail" alt="Michael Buckley is a full-time, stay at home YouTuber, and &quot;What the Buck&quot; is the most popular entertainment show on YouTube with over 470,000 subscribers and 170 million views, and is the No. 5 most subscribed to comedian channel of all time." title="Michael Buckley is a full-time, stay at home YouTuber, and &quot;What the Buck&quot; is the most popular entertainment show on YouTube with over 470,000 subscribers and 170 million views, and is the No. 5 most subscribed to comedian channel of all time." /></a>
<a href='http://blastmagazine.com/the-magazine/technology/a-salute-to-celwebrities/attachment/web_soup_0130/' title='Chris Hardwick, Tech Expert and Co-Host of &quot;Attack of the Show&quot; now hosts his own show, &quot;Web Soup,&quot; which brings the best/worst of the Web&#039;s viral videos to a slightly bigger screen.' rel='gallery-19314'><img width="70" height="70" src="http://blastmagazine.com/wp-content/uploads/2009/07/Web_Soup_0130-70x70.jpg" class="attachment-thumbnail" alt="Chris Hardwick, Tech Expert and Co-Host of &quot;Attack of the Show&quot; now hosts his own show, &quot;Web Soup,&quot; which brings the best/worst of the Web&#039;s viral videos to a slightly bigger screen." title="Chris Hardwick, Tech Expert and Co-Host of &quot;Attack of the Show&quot; now hosts his own show, &quot;Web Soup,&quot; which brings the best/worst of the Web&#039;s viral videos to a slightly bigger screen." /></a>
</p>
<p>Michael Buckley blames the drop entirely on the Internet.</p>
<p>&#8220;I think people are just on their computers all day,&#8221; Buckley said. &#8220;They like to just read the little blurb, or they like to go online and see like a little one and a half to three minute video summary. They don&#8217;t want to watch thirty minutes, they just want &#8216;BAM BAM BAM.&#8217; That&#8217;s what they want. Our attention span is so terrible anyway.&#8221;</p>
<p>While audiences don&#8217;t want to wait around to listen to all of the news, the web isn&#8217;t about to replace television as a whole any time soon. However, more and more television shows are beginning to produce their own webisodes and create extra content to keep their computer-loving viewers interested.</p>
<p>Kuecherer pointed out shows like &#8220;Heroes,&#8221; which have uploaded webisodes between regular episodes to keep fans coming back for more.</p>
<p>&#8220;TV is realizing that the web is a good way to get fans more interested &#8220;&quot; they&#8217;re coming out with extra webisodes and back stories to create more interest,&#8221; Kuecherer said.</p>
<p>Buckley believes that TV will simply transform just a little more to cater to our culture&#8217;s growing need for speedy entertainment.</p>
<p>&#8220;Webisodes will probably be regular TV programming at some point,&#8221; he said. &#8220;The TV timeslots now are so strange, a lot of shows are like an hour and seven minutes or shows on cable channels are like 22 minutes, so I think that TV is going more the way of the web, and on demand. So I think it will definitely be an option to see five minute segments of all types of programming down the line.&#8221;</p>
<p>Television producers and writers have obviously noticed the trend, which can only explain the start up of a new spin-off of E!&#8217;s &#8220;The Soup&#8221; &#8220;&quot; &#8220;Web Soup.&#8221; There&#8217;s enough interest in viral videos and webisodes online that now TV wants a piece of it too.</p>
<p>Chris Hardwick, tech expert and co-host of G4&#8242;s &#8220;Attack of the Show,&#8221; is now the host of the channel&#8217;s &#8220;Web Soup,&#8221; which is currently the top-ranked comedy podcast right now on iTunes.</p>
<p>Hardwick credits the web video craze to our culture&#8217;s descent into geekdom. &#8220;We&#8217;re coming back to that original definition of geek. A geek used to be a carnival performer who bit the heads of chickens and snakes, and now we&#8217;re back to where geeks put videos of themselves online where they&#8217;re biting heads off chickens and snakes. Geek culture is pop culture now. I had to suffer from it in grade school.&#8221;</p>
<p>And now he hosts his own show. &#8220;Take that, guy who stuffed me in a trashcan!&#8221;</p>
<p>&#8220;Web Soup&#8221; takes a critical look at viral videos and other random web hilarity out there with the intermittent appearance of guest celebrities like &#8220;Weird Al&#8221; Yankovic and the fill-in comedy sketch every now and then. The show won&#8217;t completely focus on videos, however.</p>
<p>&#8220;Someone had put a mixer online that was a soundboard of David Lee Roth,&#8221; Hardwick said. &#8220;If you can find it via the Internet, it&#8217;s fair game.&#8221;</p>
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