Later this month, you’ll be able to Peggle to your little heart’s content — if you can turn away from Spore for 10 seconds.

Peggle Mobile, lanching soon for cell phones in North America and parts of Europe, promises the same gaming experience on a smaller screen, PopCap Games said in‚ a statement Friday.

Peggle has been a hugely popular casual title. Since its first introduction in March 2007, Peggle has been downloaded more than 20 million times.

“Peggle combines elements of pinball, pool and pachinko to create a completely different kind of game experience. The game challenges players to use skill, strategy and luck to clear progressively more difficult levels of orange pegs by firing a small silver ball from the top of the screen,” PopCap says of its title. “Stationary and moving obstacles along with numerous power-ups and special effects combine with dynamically-assigned peg colors to make each level unique every time it’s played.”

Years ago, PopCap Games tried to sell the rights to their fledgling little title, Bejeweled, for $60,000.

They got no takers.

Today, they announed that more than 25 million copies of Bejeweled has been sold worldwide.

“Considering we tried to sell Bejeweled outright to more than one industry giant back in the early days of our company, and got no takers … this little game has done all right for itself,” said Jason Kapalka, chief creative officer and co-founder of PopCap, and the original designer of Bejeweled and its sequel. “I vividly recall prospective buyers telling us ‘It’s not even a game,’ while showing us the door.”

Thus, the casual gaming revolution began.

And that 25 million is just paid purchases. PopCap says that 350 million copies of Bejeweled/Bejeweled 2 have been downloaded off their website and downloaded to mobile phones. They’ve earned $300 million on the title plus millions more off online advertising around the game.

The Bejeweled franchise has been available for Web, PCs and Macs, mobile phones, Xbox and PlayStation consoles, PDAs and Blackberrys, iPods and iPhone, in-flight airline systems, on-demand TV systems in hotels and scratch-off lottery tickets in many states.

“All told, Bejeweled and Bejeweled 2 have collectively been enjoyed for an estimated 6 billion hours — the equivalent of 60 people playing the game 24 hours a day since the last Ice Age 11,400 years ago,” PopCap said Tuesday.

Not bad for something that’s “not even a game.”