Microsoft downplays Blu-ray importance … again 4

Since its release, people have been asking when the Xbox 360 will embrace Blu-Ray technology, and each time they do, Microsoft answers that the growing format isn’t important and that it’s a passing fad. Will their thoughts change as mega developers like Capcom and Mercury Steam have complained about the hassles of developing multiple disc DVDs for the platform? Nope.

In a recent interview, Stephen McGill, head of Xbox UK discussed just why the console doesn’t need a Blu-Ray add-on. “I think people now recognise what a smart decision it was to keep the pricing low, and actually Blu-ray is going to be passed by as a format. People have moved through from DVDs to digital downloads and digital streaming, so we offer full HD 1080p Blu-ray quality streaming instantly, no download, no delay. So, who needs Blu-ray?”

What do you think? Would you pay more for a new Xbox console because it has Blu-Ray capabilities? Let us know!