Social media: A marketing phenomenon

Dec. 16, 2011   1 Comment  

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By Caitlin Buckley at Emmanuel College The literary world has entered the social network stream. Marketers have 140 characters to catch your interest. Lexie Winslow has social media down pat. Every day, she is the queen of clever hash-tags and witty status updates. She needs to get the most comments and “likes.” “Learning to write [...]

A public relations analysis of the Boston Red Sox

Oct. 16, 2011   1 Comment  

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Manage the crisis, boldly

Gnomon Copy is dead, long live Bluisma

March 14, 2010   1 Comment  

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After 20 years printing and binding in Boston — especially for students — Gnomon Copy Boston no longer exists. “We are sad to announce that Gnomon has closed its doors for good,” the company said in a statement. “The print industry and current economic climate have made it too tough for the purple signed store [...]

Pitchman Billy Mays dead at 50

June 28, 2009   2 Comments  

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You may never want to buy another consumer product again.

Litter driving consumerism

March 2, 2009   Leave a Comment  

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Picture yourself walking down the street on your way to work. As you are walking, you suddenly see an empty Starbucks cup in the gutter. The site of a dirty cup may not be pleasant, but the thought of hot, rich Starbucks coffee to jump start your morning is suddenly inviting. The next thing you [...]

Hershey Company: Products, including Reese’s, are safe

Jan. 17, 2009   2 Comments  

“The Hershey Company does not purchase peanut butter, peanuts or peanut products from Peanut Corporation of America.”

The Ferrari 599 GTB Fiorano

July 2, 2008   1 Comment  

Don’t be surprised if it’s a car of the year candidate. [...]

More on the Lime beer situation

May 1, 2008   1 Comment  

Thankfully Guinness is staying out of this one…