Today’s consumer expects a higher, more “personal” level of customer service. The days of a prospect walking into your office then closing a deal with a handshake are obsolete. It’s personal relationships and connections which are winning the sale. This places busy, already overworked sales and marketing professionals in a challenging position. Many ask, “how do [...]
Mobile gaming is big business
March 19 5 Comments
Mobile gaming has exploded. In fact, it is doing far better than console gaming. In an article published by Wired.com, the subject of mobile gaming success compared to console devices is examined. The author states that it isn’t simply that games are moving to mobile platforms, but that gaming has slowly and inexorably become central to the [...]
Auto insurance basics
Jan. 8 2 Comments
Finding the right insurer and policy will help you save money and offer you peace of mind should you ever get in an auto accident. We all think about the different ways we can save money on our auto insurance, but seldom do we consider the salience of customer satisfaction. Both of these things are [...]
Understanding different types of Life Insurance
Jan. 8 3 Comments
Life insurance can be a difficult topic for a number of reasons. For one, it’s sometimes even tough to think about it because of it being associated with death, and no one wants to think about death. For another, understanding life insurance is just all around complicated. There are many different kinds of life insurance, [...]
Still relevant: How the Yellow Pages builds business partnerships and sparks competition
Dec. 24, 2012 Leave a Comment
When many people think of the Yellow Pages with those iconic “walking fingers”, they often give the book a single finger and throw it in the blue recycle bin. But the Internet version is miles apart from its medieval grandfather. Yellow Pages United serves as an example that testifies to the unique inter-personal possibilities and [...]
Getting Your Business into the Growing Market of Mobile Advertising
Dec. 17, 2012 Leave a Comment
Just about every American consumer nowadays uses some sort of mobile technology. From e-readers to tablets, and smart phones to handheld game consoles, the mobile market is booming for pretty much every industry and mobile advertising represents a huge segment of the market. Chances are, if you run a company that gets any sort of [...]
Who’s Your Wingman in a Drive-By Hand Gesture?
Dec. 11, 2012 5 Comments
If you are like me, you might live in a large city and commute to work by car every morning and evening during the peak of rush-hour traffic. To top it off, I also live in one of the top tourist destination cities in America. Even weekend traffic can simulate Dante’s 9th level of Inferno’s hell. [...]
Get Your Small Business Going Big with Hosting
Dec. 11, 2012 Leave a Comment
As a small business owner, your online reputation is a vital part of your success. What many don’t stop to realize is that much of your online reputation sits in the hands of the company that hosts your website. Look at it this way, if you were looking to buy a home, and when meeting [...]
Don’t Fall For a Get Rich Quick Scheme, Instead Just Get Rich Without a Scheme
Dec. 10, 2012 2 Comments
If you’re struggling to pay the bills, or even just looking for a little bit of extra spending cash on the side, there are plenty of ways to make lots of cash without even getting another job. If you’re creative about your moneymaking endeavors, you can make lots of money with little efforts. Don’t fall [...]
How to read your credit report
Dec. 10, 2012 Leave a Comment
If you’re taking out a loan, opening up a credit card, or financing a new vehicle, there’s a huge chance that your credit will be run. You probably already know the importance of good credit and how it can be the difference of getting an affordable car loan and paying through the roof in higher [...]
Social media: A marketing phenomenon
Dec. 16, 2011 1 Comment
By Caitlin Buckley at Emmanuel College The literary world has entered the social network stream. Marketers have 140 characters to catch your interest. Lexie Winslow has social media down pat. Every day, she is the queen of clever hash-tags and witty status updates. She needs to get the most comments and “likes.” “Learning to write [...]
BBB warns consumers about fake email claiming to be from Better Business Bureau
Dec. 7, 2011 2 Comments
MARLBOROUGH — The Better Business Bureau issued an urgent SCAM alert cautioning businesses and consumers about an email that looks like it is from BBB, with the subject line “Complaint from your customers.” This e-mail is fraudulent. BBB warns you to ignore its contents and delete it immediately. If you have already clicked on a [...]
What is slow money?
Dec. 3, 2011 Leave a Comment
“Slow Money” is the name for a movement started by socially conscious investing pioneer and author, Woody Tasch, who essentially borrowed the conceptual framework of “Slow Food”—whereby participants eschew convenience-oriented “fast” foods, instead filling up their plates with traditional, unprocessed and, ideally, locally produced foods—and applied it to personal finance and investing. As such, Slow [...]
Power Balance responds to TMZ report: “way off the mark”
Nov. 21, 2011 Leave a Comment
Power Balance, the embattled sports performance jewelry company retorted a TMZ report today that claimed the company was paying out a $57 million settlement and ceasing operations, calling it “way off the mark.” The company has filed for Chapter 11 bankruptcy protection, but will stay in business, said Chris Thonis, a publicist speaking for Power [...]
24 arrested as thousands take part in protests in Boston’s Financial District
Oct. 1, 2011 1 Comment
A diverse crowd of protestors gathered Friday afternoon on Boston Common and marched to the Bank of America building at 100 Federal Street, across from South Station. Right to the City (RTTC), a group organized in 2007 as a response to the gentrification of low-income urban neighborhoods, seems to have been the primary organizer of [...]
Borders will likely be liquidated
July 19, 2011 Leave a Comment
Borders, a 40-year-old book seller, is seeking approval to liquidate after it could not get any bids to keep it in business. The chain, with 399 stores in total, including 15 in Massachusetts, could start liquidation as soon as Friday if the judge approves their bid in court on Thursday. Borders will ask the Bankruptcy [...]
Megabus agrees to improve handicap accessibility
May 16, 2011 1 Comment
As part of an ongoing investigation of private transportation companies, The United States Justice Department and the Inter-city Bus Company, Megabus, announced a settlement in accordance with the Americans with Disabilities Act (ADA), which will make all Megabus vehicles more handicap accessible, and make it easier for disabled people to book a handicapped spot on [...]
BBB annual report: Consumer complaints rose 10 percent in 2010
March 30, 2011 Leave a Comment
BBB also saw increase in consumer searches for Business Reviews
iPhone will stream Super Bowl live by 2015
Jan. 19, 2011 Leave a Comment
Great news for football fans, even better news for NFL and advertisers
