Just about every American consumer nowadays uses some sort of mobile technology. From e-readers to tablets, and smart phones to handheld game consoles, the mobile market is booming for pretty much every industry and mobile advertising represents a huge segment of the market. Chances are, if you run a company that gets any sort of your business through advertising, mobile advertising is something you can benefit from. Mobile advertising is expected to be a $50 billion industry by 2015, and companies that fail to adapt will be left in the dust. If you’re ready to take the next step and make your business more successful with a mobile advertising campaign, check out this advice to make sure it’s effective and it runs smooth.
Choosing a Mobile Ad Network
Choosing the right mobile ad network is probably the most important thing you can do to maximize the success of your mobile ad campaign. You can find good online mobile ad networks by searching around online, and also check out Yodle reviews to increase your company’s online presence. There are three different kinds of mobile ad networks, and each offers different plusses and minuses. The largest and most popular type of network is a blind network, which is usually driven by a cost per click (CPC) model. Blind networks make up the biggest selection of advertisers, and publishers have a huge selection of content channels that they may choose to advertise on. If you advertise on a blind network, you will usually be able to choose a category for a site you want to advertise on, but you will not be able to choose the site.
Premium blind networks on the other hand, usually operate on a cost per mille (CPM) model. Choosing a premium blind network is more expensive, as the ads often go on much more visited sites leading to increased views and higher impressions. Choosing a premium blind network still won’t let you choose what site you want to advertise on, but the site that your ads end up on will be of much more value to you then choosing a regular blind network.
There are also premium networks, which operate on a CPM model. Premium networks are very, very expensive but put your ads onto the top web destinations, guaranteeing tons of visibility and instant success. The cost to join a premium ad network is usually unaffordable for most companies, so only the top brands tend to use premium networks.
Before settling on a network, do your homework and compare mobile ad networks. Choosing the right network can be the difference between success and failure for your campaign.
Opt for Location Based
Once you’ve settled on the right mobile ad network, consider localizing your mobile advertising. Even consider this before you choose your network, as many networks specialize in offering localized content. You’ll be able to target ads down to the zip code, which can be huge if you’re a local company looking for local clients. Providing relevant ads to a local niche is the best way to grow your business and take advantage of mobile advertising.