After disappointing summer box office, the movie IT has, perhaps, rescued Hollywood. IT was released after Labor Day weekend and devoured any previous horror film in terms of gross receipts.
As of today, September 28, it has surpassed $500 million in ticket sales and could likely reach the billion dollar mark by the end of its theatrical run.
The movie spring boards off the 1986 Stephen King novel and the television series adaptation which aired in 1990. The 2017 telling is a fresh version of the material, which is drawing in not just old fans but younger generations as well.
IT tells the story of a group of children in a small Maine town who band together to battle a malevolent entity, which, among many other forms, most horrifyingly personifies itself as Pennywise the Dancing Clown.
A sequel is in the works for 2019, which will also surely break records. If there isn’t a hashtag yet for #ITFloats, there should be, as this is the monster’s catch phrase, and floating IT is atop a mountain of cash.
The movie is still playing on 4,000 screens domestically, in addition to many more worldwide. Click the link to read my review of IT.