Activision is hinting at a change in their business plan as the multiplayer from last year’s “Call of Duty Black Ops III” is now available as a standalone option on Steam.
The latest title in Treyarch’s “Black Ops” storyline did not fail to move copies, earning half a billion dollars in the first three days.
However, it is clear that the vast majority of the gaming world is only picking these games up for the outstanding multiplayer suite. The Single player story felt particularly dumb this time around and the zombies mode is for a particular niche of its audience. The real meat is in the multiplayer and Activision understands that.
The question now stands: how many people can you get to pay the significantly reduced price of $14.99 to only play the multiplayer?
The Multiplayer Starter Pack hopes to answer that, stripping the game of the single player, zombies, and all but the standard multiplayer offerings the series is known for.
With the new Hitman game going fully episodic, it will be very interesting to see if the method of selling parts of full games at reduced prices is beneficial for the industry in the end.