L.A. Reid joins Simon Cowell as “X Factor” Judge Eiko Watanabe March 16, 2011 Television 1 Comment According to New York Times, Antonio “LA” Reid, the chairman and chief executive of the Universal Island Def Jam Music Group at the Universal Music Group, will take a leave from the company to become a judge on “The X Factor,” a British show by Simon Cowell. The American version of this show will begin on Fox in September. The show is partnering with Sony Music and giving the winner a recording contract worth $5 million. Reid has a history of signing and producing star talent such as Mariah Carey, P!nk, Justin Bieber, Rihanna, Kanye West, Avril Lavigne, Toni Braxton, TLC, Usher, Ciara, OutKast and more. Logging In... Profile cancel Sign in with Twitter Sign in with Facebook or CommentName EmailNot published Website Notify me of follow-up comments by email. Notify me of new posts by email.