Since its release, people have been asking when the Xbox 360 will embrace Blu-Ray technology, and each time they do, Microsoft answers that the growing format isn’t important and that it’s a passing fad. Will their thoughts change as mega developers like Capcom and Mercury Steam have complained about the hassles of developing multiple disc DVDs for the platform? Nope.

In a recent interview, Stephen McGill, head of Xbox UK discussed just why the console doesn’t need a Blu-Ray add-on. “I think people now recognise what a smart decision it was to keep the pricing low, and actually Blu-ray is going to be passed by as a format. People have moved through from DVDs to digital downloads and digital streaming, so we offer full HD 1080p Blu-ray quality streaming instantly, no download, no delay. So, who needs Blu-ray?”

What do you think? Would you pay more for a new Xbox console because it has Blu-Ray capabilities? Let us know!

About The Author

Joe Sinicki is Blast's Executive Editor. He has an unhealthy obsession with Back to the Future and wears cheese on his head. Follow him on Twitter @BrewCityJoe