It’s Bud … with lime

Anheuser Busch squeezes Bud Light Lime onto package store shelves nationwide on Tuesday.

We got our hands on some.

Skepticism reigned when I passed the twist-off bottles around the table at the weekly poker game, with looks of “what’s this stuff?”

Surprise followed.

“This is pretty good!” “Wow … not what I was expecting.” “Not bad.”

Even MadeHandPoker.com’s Mark Scalia took a break from his usual steady stream of Twisted Tea.

Bud Light Lime is a crisp, summery brew. It’s light and easy to drink like traditional Bud Light but subtly fruity and very tasty, unlike traditional light American beers.

It’s a corny notion, but the beer makes me feel like flipping a burger on the grill or roasting some corn on the cob the way a bucket of Corona’s or a tall glass of Sam Summer does. Bud Light Lime could turn itself into a successful picnic beer during the coming warm weather months.

The beer is a pleasant surprise and looks like it represents a growing trend among national brands to capture the kitsch of craft beer and popular micro-breweries. With the amazing popularity of Samuel Adams’ seasonal brew, Busch recently introduced its own collection of winter, spring, summer, and fall flavors.

John Guilfoil is the editor-in-chief of Blast Magazine. He can be reached at guilfoil.j@blastmagazine.com.

In Culture, Food and Drink on April 28, 2008 at 00:00

One Response to “It’s Bud … with lime”

  1. Manuel Uribe on April 28th, 2008 11:55 pm

    Didn’t Teqiza (sp?), and/or Corona do this first? I know it’s not an wholly original attempt.

    Plus, I wouldn’t try it until a close friend did. I’m not THIS adventurous with my beer.

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